Role | Product Manager intern (reporting to Head of Design)
The Challenge
I tackled these challenges by operating at two different levels: deep UX design and full-funnel product strategy.
Part 1: Designing a Core Technical Experience (The AI Agent Builder)
My first responsibility was to design the complex, highly technical "builder" screen for a new AI product. I owned the process from end-to-end:
Competitive Research: I analyzed the emerging AI tool landscape to establish a baseline for user expectations.
User Flow & UX Architecture: I designed the complete user flow for the builder page, architecting an intuitive path through a complex set of user actions.
High-Fidelity Design & Handoff: I delivered a pixel-perfect, developer-ready set of wireframes and prototypes, providing the engineering team with the clarity needed to begin building.
Part 2: Driving a Full Product Launch (The API Index)
After the Agent Builder design, I took on a more comprehensive product role for the company's new API Index. My mission was to take it from concept to its first paying customers.
Defining the "What" and "Why" (The PRD): My first task was the most critical. Working directly with the Head of Product, I co-authored the Product Requirements Document. This involved defining the product's purpose, user stories, functional requirements, and success metrics, creating the single source of truth for the entire team.
Designing the Point of Sale (The Pricing Page): With the product clearly defined, I designed a clear and compelling pricing page that communicated the value propositions we had outlined in the PRD.
Building the Go-To-Market: Finally, I built the strategy to bring the product to market. I created the "Design Partner Program" playbook—a targeted GTM strategy focused on acquiring and learning from our first high-value customers.
Outcome & Impact
Shaped the Product Definition: By co-authoring the PRD, I directly influenced the API product's strategic direction and technical requirements before a single line of code was written.
Acquired First Revenue: The GTM strategy I designed and authored was implemented directly, leading to the company signing its first paying customers and validating the product's market potential.
Accelerated Development: My design work on both projects provided developer-ready assets that created clarity and enabled the engineering teams to build efficiently.
The PRD is the Foundation: This experience taught me that a well-written PRD is the ultimate strategic tool. The clarity we created in that document made every subsequent decision—from design to pricing to marketing—infinitely easier and more effective.
Full-Stack Product Thinking: I learned to operate across the entire product stack: from defining technical requirements (PRD), to designing the user experience (UX/UI), to crafting the business strategy (GTM).
Always Connect to Revenue: While I love design, I learned that the ultimate measure of success for a product is its ability to create value for the business. Being able to draw a direct line from my work to the first paying customers was the most rewarding part of the experience.
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Made by Tomer Miara | 2024