Krembo Rebels
Krembo Rebels
A/B Research to 20% Increase in Campaign Success | UX-Optimized Roadmaps
A/B Research to 20% Increase in Campaign Success | UX-Optimized Roadmaps
Krembo Rebels partners with clients to deliver marketing solutions with measurable impact. As a Product Manager for client solutions, I owned the roadmap and experimentation for campaign tools that improved conversion and ROI for multiple clients.
Krembo Rebels partners with clients to deliver marketing solutions with measurable impact. As a Product Manager for client solutions, I owned the roadmap and experimentation for campaign tools that improved conversion and ROI for multiple clients.
Role | Product Manager - Client Solutions
Scope | Own roadmap, prioritize features, lead cross‑functional team (design, engineering, marketing), and run experiments to improve campaign outcomes.
Scope | Own roadmap, prioritize features, lead cross‑functional team (design, engineering, marketing), and run experiments to improve campaign outcomes.
Role | Product Manager - Client Solutions
Scope | Own roadmap, prioritize features, lead cross‑functional team (design, engineering, marketing), and run experiments to improve campaign outcomes.
Problem & Context
Problem & Context
Clients needed better visibility and control over their campaigns to reach their performance goals.
Existing workflows were fragmented and made it hard to test, learn, and scale what worked.
Clients needed better visibility and control over their campaigns to reach their performance goals.
Existing workflows were fragmented and made it hard to test, learn, and scale what worked.
Research & Discovery
Research & Discovery
Analyzed historical campaign performance data to identify patterns in underperforming segments.
Conducted informal interviews with client stakeholders and internal account managers to understand their pain points and decision‑making process.
Mapped the end‑to‑end client journey—from onboarding to campaign optimization—to find friction points.
Analyzed historical campaign performance data to identify patterns in underperforming segments.
Conducted informal interviews with client stakeholders and internal account managers to understand their pain points and decision‑making process.
Mapped the end‑to‑end client journey—from onboarding to campaign optimization—to find friction points.
UX & Experimentation
UX & Experimentation
Defining the Roadmap
Translated client pain points into prioritized features and milestones.
Framed roadmap decisions in terms of user impact (ease of use, clarity of performance) and business impact (conversion, ROI).
Experimentation & A/B Testing
Designed and ran A/B tests on key parts of the campaign experience (e.g., messaging, flows, or dashboards).
Used results to refine UX and content, focusing on making campaign decisions easier and more confident for clients.
UX Collaboration
Worked closely with design to improve the clarity of client‑facing tools and reports.
Provided requirements and feedback grounded in user needs and test results.
Defining the Roadmap
Translated client pain points into prioritized features and milestones.
Framed roadmap decisions in terms of user impact (ease of use, clarity of performance) and business impact (conversion, ROI).
Experimentation & A/B Testing
Designed and ran A/B tests on key parts of the campaign experience (e.g., messaging, flows, or dashboards).
Used results to refine UX and content, focusing on making campaign decisions easier and more confident for clients.
UX Collaboration
Worked closely with design to improve the clarity of client‑facing tools and reports.
Provided requirements and feedback grounded in user needs and test results.
Defining the Roadmap
Translated client pain points into prioritized features and milestones.
Framed roadmap decisions in terms of user impact (ease of use, clarity of performance) and business impact (conversion, ROI).
Experimentation & A/B Testing
Designed and ran A/B tests on key parts of the campaign experience (e.g., messaging, flows, or dashboards).
Used results to refine UX and content, focusing on making campaign decisions easier and more confident for clients.
UX Collaboration
Worked closely with design to improve the clarity of client‑facing tools and reports.
Provided requirements and feedback grounded in user needs and test results.
Outcomes & Impact
Outcomes & Impact
+ 20% Campaign Success Rate
Improved campaign performance through targeted roadmap decisions and experiments.
+ 15% ROI
Data‑driven optimizations led to higher returns for clients.
Smoother Execution
Better planning and prioritization reduced friction in delivery and aligned cross‑functional teams.
+ 20% Campaign Success Rate
Improved campaign performance through targeted roadmap decisions and experiments.
+ 15% ROI
Data‑driven optimizations led to higher returns for clients.
Smoother Execution
Better planning and prioritization reduced friction in delivery and aligned cross‑functional teams.
Learnings & Reflections
Learnings & Reflections
Running experiments and interpreting data is effectively a form of UX research - especially when it’s grounded in real user pain points.
Clear roadmaps that connect user needs to business outcomes make it easier to align stakeholders and move teams forward.
